Cash Flow Planner
Model 12-month unit economics, P&L, and cash around inventory purchases and sales.
The Cash Flow Planner projects product-level unit economics, profit and loss, and cash over 12 months. Import catalog products or enter lines by hand, then adjust expenses and financing assumptions.
Where to find it: Dashboard → Reports → Cash Flow Planner (/dashboard/cashflow). Select a shop if you want to import live products.
How it works
Orders are derived from ad budget ÷ cost per click × conversion rate, then split evenly across your product lines. Revenue, COGS, shipping, inventory receipts, financing, and owner draws roll into a month-by-month cash balance.
Use the collapsible How to Use card on the page for a short walkthrough of the same flow.
Set up inputs (slide-out panels)
Three buttons above the projection table open slide-out panels (not tabs):
Product Lines
Add Product, Add Manual Product, or Import Products from the selected shop. For each line:
- Product name
- Unit cost and unit price
- Shipping cost per unit
- Initial inventory
- Lead time (months between ordering and receiving)
Business Expenses
- Monthly advertising budget
- Cost per click
- Conversion rate
- Other monthly operating expenses
Assumptions
- Initial cash balance
- Cost of capital
- Monthly growth rate
- Initial financing loan
- Repayment % of revenue
- Financing frequency
Reading the projection table
| Section | What it shows |
|---|---|
| Unit economics | Per-product orders, revenue, COGS, shipping, gross profit |
| Total P&L | Combined orders, net revenue, COGS, shipping, gross profit, advertising, post-marketing profit |
| Cash management | Beginning/ending cash, inflows and outflows, financing, owner draws, loan balances |
| Inventory management | Monthly reorder quantities, arrivals, on-hand, expected orders |
Negative cash or inventory cells are highlighted in red. Hover the chart for cash in (green), cash out (red), and the cash-balance line.
Smart suggestions and bulk actions
- Smart Reorder / Smart Reorder All — fills reorder quantities from projected demand, lead time, and safety stock. Run it from Inventory management.
- Smart Financing — suggests financing when the projection would go cash-negative.
- Owner Draw — set a consistent monthly draw; Clear Owner Draws (and similar Clear buttons) wipe a row.
- Export PDF — downloads charts and tables.
Related
- Annual restock — 12-month restock simulation by product type.
- Open to Buy — six-month dollar buying budget.
- Inventory value — current on-hand qty and cost value.